On the 4th of July, Patrick FitzGerald from FitzGerald Nurseries in Kilkenny, Ireland started to follow my updates on Twitter. He checked out as a real person, a plant breeder/nurseryman who was following plant and gardening related people all over the world. Cool.
Soon he commented on one of my tweets, and asked a simple question. At the same time he was similar engaging other landscape designers and green professionals, by commenting on their posts, asking questions about plants they like and use, and then simply showing pictures of some of the beautiful plants he's been developing for years.
From such simple actions Pat has caught the attention of designers and gardeners all over the country. After 20 years of breeding exceptional plants and supporting his industry in Ireland, the UK and Europe, he is finally promoting himself and his work, and it is exciting to watch.
That's all. There's no measurable ROI here yet, but just ask Pat if that's how he feels about what has happened. He is building relationships that will be firmly in place by the time his new introductions are launched. And if Pat ever comes to the states, you can bet he'll have many friends here that will want to buy him a pint.
All from a few tweets, a blog, and a quiet belief in his extremely strong product. (Sometimes I think the last is missing from the equation, but everybody is too distracted by the first two to notice.) So this is what I understand 'the conversation' to be. I know it lacks statistics or anything else empirical. And I think that's a good thing.